When clients can remember and dial your custom vanity number, it makes reaching your company easier. This means more calls and more revenue.
This is particularly true for numbers that spell words. They leave no doubt in the consumer’s mind that they can connect your business with your services.
Increased Conversions
Vanity numbers help clients remember and contact your company more efficiently. In addition, they reinforce your brand message and strengthen your credibility as an established business with a professional reputation.
A local vanity number can help boost your sales by facilitating calls from prospective customers, particularly during emergencies. They are quick to recall and require little effort from a customer trying to find the number on a business card or in a hurry to call during an emergency.
It’s essential to remember that when choosing a vanity number, the letters or word sequence must be short and easy to pronounce. Moreover, it’s always a good idea to have backup options if the number you want is already taken. Fortunately, many online phone number providers offer free search tools that let you check whether your preferred number is available. They will suggest similar numbers that convey your business message if it isn’t.
Increased Brand Awareness
Brand awareness is a core business metric that can help you get ahead of the competition. The more recognizable your company becomes, the more likely you attract new customers and keep existing ones loyal to your product.
But it takes more than just a fantastic logo and memorable slogan to make people recognize your brand. A solid value proposition and consistently delivering on your promises is also essential.
Establishing a robust brand reputation is crucial for companies of all sizes operating in any industry. And while larger companies might have an advantage in increasing their brand recognition – with hard work and innovative marketing tactics, even bootstrapped companies can build up a recognizable reputation that helps them win more sales.
One way to track brand awareness is through customer surveys, including aided and unaided brand recall questions. You can also look for mentions of your company name in search engine results, social media posts, and other third-party platforms.
Increased Customer Satisfaction
In addition to driving brand awareness and boosting conversions, vanity numbers also improve customer satisfaction. According to research, delighted customers spend at least three times more money on a product or service than those who are just “somewhat” satisfied.
Consumers are constantly bombarded with countless ads and branded messages that they disregard or forget. Still, when they see a vanity number on the television, radio, or internet, they are more likely to remember it and associate it with your brand.
When selecting a vanity number, choose one that fits your brand perfectly and ensures learnability through multiple marketing channels. Ensure your provider offers a wide range of local and toll-free vanity numbers, porting options, omnichannel call handling capabilities, customizable greetings, SMS functionality, voicemail transcription, and integration with business apps. Lastly, choose a provider with a reliable track record for consistent performance and support. You may gain your client’s faith and trust by doing this.
Increased Revenue
Customers are likelier to reach out and make inquiries or purchases when they can easily remember vanity numbers. They can also be used to communicate a specific offering or even the entire brand message, allowing you to stand out and convey a sense of professionalism to your target audience.
A memorable vanity number also allows businesses to easily track their marketing campaigns to each incoming call’s specific date, time, and originating phone number. This data helps marketers determine which advertising channels are working so they can allocate more resources to those campaigns in the future.
Choose a reputable business phone provider supporting vanity numbers to leverage these benefits. Then, brainstorm a witty number and share it across your print, digital, and outdoor marketing assets for maximum visibility. Then, let your sales blossom! Check out Dialpad for a full range of modern business communication options, including toll-free vanity number support.
