As of February 2024, TikTok has counted as the 5th most popular social media app. As per the recent reports, this social networking app has around 700 MAU (monthly active users). According to Pew Research, more than half of 18 to 29 percent of people have used this app.
If you’re using TikTok for your personal purpose or business, you have access to analytics and useful insights you can use to know your audience, their behavior, and preferences. This post will walk you through TikTok views vs. likes: understanding the metrics to improve your content strategy and engagement rates.
What are TikTok likes?
A like is a useful TikTok metric that allows you to track the growth and success of your content among the audience. It refers to the number of likes your video has gained on a specific day or date range. The total likes or cumulative likes on your content represent which video resonates the best with your audience’s interests.
If you are receiving a higher number of likes on any video, it means that the video is receiving higher approval, appreciation, and engagement from your viewers. When any user watches your video and finds it interesting or shareable, they can express their appreciation by hitting the Like button.
A higher like count shows that your videos are perceived positively within the TikTok community. It signals the popularity of your content to the algorithm, thereby improving your chances of being featured on the FYP or For You Page.
What are TikTok views?
On TikTok, two types of views are considered key TikTok metrics – Profile views and Total Video views. The profile views refer to the number of times your TikTok profile has been watched by users. Total video views, on the other hand, are the cumulative number of views across all your videos on the platform. The total views of your videos signal your content’s reach among the audience. A view is counted whenever any user watches your video or simply scrolls past it on their feed.
Based on the number of hashtag views, you can examine the visibility accessed from a certain hashtag use. Generally, TikTok will display your content to 500-600 users. If you gain views from 70% of that audience, your video will be counted as viral on the platform. Always pay attention to the latest TikTok trends and what tips and tricks you can use to get more views because every 1-second view is counted while determining the popularity.
Which is beneficial: likes or views?
TikTok likes and views both are important engagement metrics because they indicate the reach and popularity of your videos within the community. Both metrics are monitored by the algorithm to determine your content’s engagement level and appreciation among viewers. Therefore, to get noticed in the competitive TikTok world, you must focus on raising likes count as well as views.
How many likes per view are beneficial on TikTok?
Typically, a 1:1 is considered good on TikTok. You must have a minimum of one comment per 10 views of your blog post. TikTok’s algorithm will tend to boost your content’s reach if the likes view ratio is less than the threshold. However, it is important for creators to understand how many views they are receiving on their videos to ensure their account’s growth.
The reason is that videos are more often watched on the platform. It has been observed that videos with fewer views are likely to be deleted and users have to start over again. A TikTok video with more than 10,000 views is regarded as a mid-tier video.
Why are your videos gaining more views than likes?
There are multiple reasons why a specific creator is getting more views than likes on the platform. It could be due to using trending hashtags and featuring a large following. This will improve your video’s visibility to more users who are genuinely interested in your content. The quality of your content could also be another reason why you are gaining TikTok views in a larger amount than the likes count. If your videos are informative, interesting, or entertaining, more users are likely to watch your videos all the way through and share them with others.
How to get more views and likes on TikTok?
The primary thing you need to do is understand TikTok’s algorithm and Terms of Service. You must focus on creating videos that your target viewers are interested in watching until the end. It will be easier for you to get more likeswhen your video has a higher view count and a completion rate. Let’s discover great tips to increase views and likes on TikTok.
- Use hashtags
Hashtags let algorithms understand what your video is all about and who might be interested in enjoying it. They are also beneficial when viewers wish to find relevant new videos through search. You can find trending hashtags by clicking on Discover > Trends. Alternatively, you can enter the required topic on the search bar.
- Use trending music and sound effects
Various sound effects on TikTok Sound can go through viral cycles. So, add popular music and sound effects to your videos to improve their visibility and gain TikTok likes. Click the Create button or plus (+) icon and tap Add Sound to find trending sounds. You can also use a third-party video editing app designed specifically for TikTok.
- Focus on posting frequency
To go viral on the platform, you must create enough videos and post them daily using a TikTok scheduler. Your videos are likely to appear in the For You feeds of other people if you release several videos per day on your account. While focusing on uploading frequency, don’t compromise on quality.
- Promote feature
TikTok has introduced a Promote feature that allows creators to promote their videos naturally for expanded reach. This feature will push your content to a large audience and grow your channel quickly.
